Art director of a photo shoot for carrefour delivery trucks as part of the promotion of their partnership with the Paris 2024 Games. The aim was to put the spotlight on home delivery drivers.Carrefour x Paris 2024 | "The Champions of Delivery"
Art Direction & Photography Production for a Nationwide Olympic Campaign.

The Project In preparation for the Paris 2024 Olympic and Paralympic Games, I spearheaded the art direction for a high-profile photo shoot dedicated to Carrefour’s delivery fleet. The campaign aimed to humanize the brand’s logistics by putting a spotlight on the delivery drivers—the "everyday champions" connecting the brand to millions of French households.

The Strategy The goal was to move away from cold, corporate imagery toward an authentic, heroic, yet accessible aesthetic. I defined the visual guidelines, lighting, and composition to ensure that the drivers were portrayed with dignity and energy, aligning their commitment with the values of the Olympic movement.

Key Responsibilities:

Concept Development: Crafting the visual narrative to showcase the partnership between Carrefour and Paris 2024.

On-Set Art Direction: Managing the photography team, talent, and logistics to ensure every shot met the brand’s premium standards.

Post-Production Oversight: Supervising retouching and color grading to guarantee a cohesive look across all large-format supports (delivery trucks, OOH billboards).

Large-Scale Application: Designing for unconventional formats, specifically the expansive surface area of delivery trucks, requiring precise technical execution.

Tools: Photography Direction, Adobe Photoshop, Lightroom.