Société Générale x French University Rugby | 360° Brand Activation
Driving engagement through a cohesive visual identity for a national sports event.

The Project As a Lead Creative on this project, I was responsible for the full visual identity and art direction of the French University Rugby Championship, sponsored by Société Générale. The challenge was to marry the bank’s institutional prestige with the dynamic, high-energy spirit of university sports.

The Strategy I developed a modular graphic system designed to live across both physical and digital touchpoints. The goal was to create a recognizable "look and feel" that could adapt to the intensity of the pitch and the fast-paced nature of social media, ensuring a seamless experience for participants and fans alike.

Key Deliverables:

Print & OOH: Design of the official event posters, ensuring high visibility and clear hierarchy of information.

Social Media Suite: A comprehensive set of templates for Instagram (posts and stories) designed for real-time engagement and score updates.

Experiential & Merchandising: Concept and design of event-specific "goodies," including technical bibs (chasubles), bucket hats (bobs), and an interactive photobooth experience to boost onsite brand presence.

Brand Consistency: Rigorous application of Société Générale’s brand guidelines while injecting a modern, athletic aesthetic.

Tools: Adobe InDesign, Illustrator, Photoshop.