Parsemains | Eco-Branding & Sustainable Web Design
Cultivating a poetic visual identity for seeded, recycled handmade paper.

The Project Parsemains is a craft brand specializing in handmade recycled paper embedded with flower seeds. I was commissioned to rethink the brand’s visual identity and redesign its digital presence to better reflect its commitment to sustainability, circularity, and the "living" nature of its products.

The Strategy The creative direction focused on "raw elegance." I developed a visual language that honors the tactile texture of the paper while maintaining a clean, modern aesthetic. The goal was to tell a story of growth and rebirth, moving from a simple product to a meaningful, eco-responsible experience.

Key Deliverables:

Graphic Charter & Visual Identity: Creation of a new logo, a nature-inspired color palette (earthy tones), and organic patterns reflecting the seeds within the paper.

Website Redesign (UI/UX): Design of a minimalist, user-centric interface that prioritizes storytelling and high-quality product photography to convey the brand’s artisanal touch.

Sustainable Design Thinking: Selection of typography and layout structures that minimize digital clutter, aligning with the brand’s ecological values.

Packaging Design: Concepts for eco-friendly packaging that maintains the brand’s aesthetic while using 100% biodegradable materials.

Tools: Adobe Illustrator, Photoshop, Figma