La Poste x Paris 2024 | "Tournée des Champions"
Immersive Brand Experience & Gaming Design for the Olympic Village.

The Project As an Art Direction Assistant, I contributed to the creation of an exclusive gaming experience located within the La Poste space at the Olympic Village. This project was designed to engage international athletes and visitors, celebrating the spirit of the Paris 2024 Games through an interactive and playful journey.

The Strategy Working at the intersection of branding and game design, I helped define a unique visual universe that respected La Poste’s iconic identity while embracing the energy of the Olympics. This required close collaboration with game developers to ensure that the artistic vision was perfectly integrated into the gameplay mechanics and technical constraints.

Key Contributions:

Visual Identity & Branding: Development of the project’s logo and its declination across the game’s interface and environment.

Game Assets & UI: Creation of visual models and assets, ensuring a seamless and intuitive user experience within the game.

Cross-Functional Teamwork: Acted as a creative bridge between the art direction and the development team to maintain visual integrity throughout the production process.

Spatial Integration: Ensuring the game's aesthetic harmonized with the physical layout of the La Poste Olympic lounge.

Tools: Adobe Illustrator, Photoshop, Collaboration with Unity/Game Engines teams.